Most Coffee Farmers Earn Less Than $2,000 per year

We do things differently by paying 4 times more than "fair" trade each year. We put farmers first.

Drink A Better Coffee »

Daniel Diaz

Meet Daniel. He grew your coffee. From Moyobamba, Peru. A Leader of his community, Daniel is passionate about nature and educating future generations of coffee growers in sustainable practices.

Shop Daniel's Coffee

Rosa Lloclla

Meet Rosa. She grew your coffee. From San Ignacio, Peru, she's the epitome of perseverance. A fighter. She and her son, Nolberto, are determined to improve their farm.

Shop Rosa's Coffee

Better Results = Better Coffee

Most Small-scale farmers earn less than $2,000 per year

Yet those same farmers produce 80% of the world's coffee. With incomes that low, they're forced to choose between investing in their farms or taking care of their families.

But What About "Fair" Trade?

Fair trade pays between 15-20 cents extra per pound of coffee, but the sad truth is that money usually doesn't reach the farmer. And even when it does, it's not enough to make a real impact.

That's why we pay 4 Times More than "Fair" Trade Bonuses

And we bypass middlemen to pay those bonuses directly to farmers for their hard work—leaving them with an income that will change their lives.

As seen in


Subscribe to be the first to receive the latest news, get special offers, and more:

And See Our Latest Updates on Instagram

Do you know how much coffee farmers earn from each cup we drink?

The answer might surprise you.

Back to the top