When you partner
directly with a farmer,
you become a
better coffee drinker.

We help you make that connection.

Drink a Better Coffee »


Meet Rosa She grew your coffee. From Bajo Ihuamaca, Peru, she's the epitome of perseverance. A fighter. She and her son, Nolberto, are determined to improve their farm.

Shop Rosa's Coffee


Meet Emiliano. He grew your coffee. From Otuccho, Peru. He's thoughtful and hardworking. One of his daughters was the valedictorian of her high school class and is now the first person in her family to attend college.

Shop Emiliano's Coffee

Better Results = Better Coffee

Most Small-scale farmers earn less than $2,000 per year

Yet those same farmers produce 80% of the world's coffee. With incomes that low, they're forced to choose between investing in their farms or taking care of their families.

But What About "Fair" Trade?

"Fair" trade pays between 15-20 cents extra per pound of coffee, but the sad truth is that money usually doesn't reach the farmer. And even when it does, it's not enough to make a real impact.

That's Why We Connect You Directly With Coffee Farmers

We cut out all middlemen by paying bonuses directly to farmers for their hard work—so that every cup of coffee you drink changes farmers' lives. That's a better coffee.

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Do you know how much coffee farmers earn from each cup we drink?

The answer might surprise you.

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